Writing for the web differs greatly from writing for print. Publications on the web may be stumbled upon by anybody with access to them, as opposed to authoring and submitting an article for "Chronicle of Higher Education" intended only for subscribers.

You do, however, have some degree of influence over who you wish to reach. Your placement of documents on the web waves a warning flag at an intended audience, just like the placement of books in a bookstore heralds a particular audience (for example, the cooking or "how to" section of a bookstore). Your audience can be defined by being selective about which "pages" you link your work to. If you write a column about amateur astronomy, for instance

And while if you can't know for sure at first who will read your work, you can keep track of how many people visit your page to "check it out" online. The database will also provide the peak periods of readership as well as the regions of the world from where these readers are hailing (another indicator of audience). Compared to the print medium, where you can only assume who your readers are, this is unquestionably an advantage.

This skill is crucial for assessing the effectiveness of your effort.

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