The level of competition on the internet is getting close to that of print media. There were 50 known web servers offering hypertext information in January 1993. There were more than 500 by October. There were 1500 people there by June 1994. Naturally, the list is still expanding.

Which makes content even more crucial; yours needs to be informative and engaging. And it ought to be maintained and kept current. There is no need for each reader to wait for a "new, expanded and revised" edition of your work because they won't need to print out a new copy.

Once more, be understanding of your reader's electronics' limitations. Limit the size of papers so they can be downloaded quickly. You can test documents by downloading them. If an element is unusually large, perhaps offer the user a choice between smaller and larger versions. Unnecessary graphics should be avoided—at least until hardware speeds up—such as "buttons" that expand into images that you must press again to continue.

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