While readers do establish their own strategies for navigating a collection of documents, the author does develop the overall structure of a work. Where the author does or does not provide links,

What information is included or excluded, as well as where it appears or how prominently it is displayed (in a "primary text" or "outside" the main page in a link)? elements help a piece be organised and have an impact.

Greg Stone, who is also the co-director of the university's Advanced Electronic Communications Project and the director of publications, compares the method to journalism.

Reporters and editors constantly form arbitrary conclusions about what is more significant. Now, that is under the reader's control. According to Stone, the author is effectively saying, "If you really think that's important, here's a link to it," but this is actually more important than that.

You can then use links to "not so important" related content to predominately showcase your knowledge. You can pronounce that link in a variety of ways even if you do include "important" information in a separate link (perhaps because it is a stand-alone piece or is simply too large or long to be included with the original document). You could either put it in a prominent position within the text (such as at the start, end, or all by itself, similar to the critical.

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